DISCOVER // EVALUATE // OPTIMISE

Ginger Research is an independent market research agency specialising in social research. 

We help organisations make informed decisions.

What We Do

Discover

Open

Discover how to move forward with evidence-based confidence…

Make informed decisions based on robust methodology
and rigorous analysis Meet the needs of people interested in or affected by what you do through inclusive research design Drive behaviour change amongst those who
can contribute towards
your organisation’s goals using proven frameworks
like COM-B

Evaluate

Open

Evaluate how
to improve your products and services

Identify opportunities for innovation by identifying unfulfilled customer needs
and ‘pain points’ Assess if potential solutions work i.e. align with what customers want, as well as
how they think and behave

Optimise

Open

Optimise impact
and effectiveness 
of communications

Design and test marketing, engagement and advertising materials. Engage your customers in
the creative development
of campaigns. Refine and enhance customer feedback mechanisms.

Our expertise spans:

Qualitative Research

In-depth interviews, focus groups, ethnographic studies and digital methodologies

Quantitative Research

Surveys and
statistical analysis

Mixed Methods

Integrated approaches that combine qual
and quant for comprehensive insights